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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Cover Design

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

This entry was posted in , Marketing by Alexandria Baugh

We launched  Studio Albums  towards the end of last year, and are so excited by the response. Now, a few months on, we want to share why photographers are choosing them as their album of choice — and also to thank everyone who helped us develop this new range. We love making them for you! 01. SPEED Did you know Studio Albums have a 5-7 day turn-around time? Once we’ve receive payment your order will despatch 5-7 days from when it goes into production. Crazy fast for a fully customised, handmade product, right?    02. PRICE We can't share the prices here but they To View More >>

This entry was posted in by Alexandria Baugh

"Happy holidays!" – They'll be on us faster than we think, and your clients will want their books, boxes, albums and frames in good time for them. Go to the front of the line! Our orders go up 3-400% before Christmas, so for a low-stress lead-up we recommend sticking to the following timeline. Books and albums — if we're designing them for you... Please submit your design order by  26 October. Approve the design by  14 November, and confirm and pay for the order within 48 hours of receiving our confirmation documents.  Please reply to all confirmation emails To View More >>

This entry was posted in by Alexandria Baugh

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

This entry was posted in by Ian Baugh

Micro-Leather is our most popular cover material, right up there with genuine Classic Leather, and it’s now available as an upgrade for Studio Boxes. These boxes look and feel so beautiful, and we know your clients will love them.  You can order them with all the standard Studio Box options (USB, bow closure and embossing).  The interiors are also Micro Leather, a beautiful touch that really does scream luxury. They are available in depths to suit 10, 15, 20 and 25 mats. Choose from our six Micro Leather colours: Onyx, Shadow, Ink, Powder Blue, Eggshell To View More >>

This entry was posted in Product Updates by Alexandria Baugh

This week's 'Album of the Week' goes to Ian and Emma from Ian Scott Photography. "We had the pleasure of meeting with Sarah and Ben several times before the wedding day," Emma says. "First at their pre-wedding shoot, then at the studio for newborn photographs of their baby daughter. They were so chilled out we knew we would have a great day capturing their wedding."  The album is a 14x10 Fine Art Flushmount with a Sahara Faux Leather cover. "Their  wedding venue, Offley Place, is a beautiful country house hotel in Great Offley.  A picturesque setting for a wedding To View More >>

This entry was posted in by Victoria Hollings

This week's Album of the Week is a 10x10 Classic Flushmount with Silver-Halide printing. The cover features Champagne Faux Leather and Bank Gothic Blind Embossing.  The beautiful wedding photography belongs to Simon Biffen, who got married at the very same venue himself seven years ago. Based in Bath, UK, Simon captures free-flowing and fun photographs of weddings. Couples are often opting for more casual celebrations, involving games and pets in their photographs. "The wedding was held at the fabulous, Maunsel House, in June and the couple went for a super relaxed day." "They opted for a To View More >>

This entry was posted in by Victoria Hollings

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and share my albums as To View More >>

This entry was posted in , by Melissa Dangerfield

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

This entry was posted in Marketing by Victoria Hollings

We got a call from the Bindery team, who were blown away by Erin from Acorn Photography's new sample album. After seeing it ourselves we knew we had to ask Erin if we could share it... "Chelsea and Kirk tied the knot with a beach wedding in Thailand,"   says Erin. "The day was filled with partying under palm trees, and dining on the beach. And at the end of the night everyone, still dressed in their finery, spontaneously jumped into the pool." “The next day we were inspired to try it again and embraced the ‘drown the gown’ movement. Chelsea looked ethereal in her To View More >>

This entry was posted in by Alexandria Baugh